WOODINVILLE WHISKEY

Project Overview:
Woodinville Whiskey is a premium whiskey brand based in Washington State. My role in this project was to serve as the editor for two advertisements aimed at encapsulating the brand's identity as "Washington in a bottle." All creative choices in the editing process were driven by this overarching concept, with the goal of immersing the audience in the essence of Washington and reinforcing the brand's connection to the region.

Responsibilities:

• Collaborated with the creative team to conceptualize the visual storytelling approach.

• Edited footage to create compelling narratives that evoke the feeling of being in Washington.

• Applied color grading and sound design to enhance the natural and rustic aesthetic of the brand.

• Selected music and pacing that aligned with the brand's identity and targeted audience perception.

• Delivered final cuts optimized for multiple platforms, ensuring a cohesive brand message.